The 2024 Olympics are just beginning, and it will be spectacular.
Along with the timeless beauty of the host city, Paris, and the ambition of more than 10,000 athletes, its organisers aim to set new standards for sustainability, circularity and waste reduction.
For food waste reduction, that ambition is at least as noble as that of the athletes attempting to break records this year. One billion tonnes of food is wasted every year.
Households alone waste more than one billion meals every day in a world where one in 10 people is affected by hunger.
